Corrective cosmetic line Dermablend is reminding everyone to "go beyond the cover" featuring the truly sexy Rick "Zombie Boy" Genest. In an ad stint that is sure to go viral, Rico is covered in layer after layer of industrial-strength Dermablend tattoo primer and concealer, only to wipe it off and get stripped off again in time-lapse. It can't get any sexier than that.
It is still a catchy, gimmicky ad to help generate more revenue for the company. However, it gets your senses reeling above and beyond the actual product itself. How do you judge a book? Booking Rico was a move of sheer genius as he always proves a point: we just can't be flippant with how we judge others based on the exterior. In all the interviews of him that I've read (yes, I stalk him, so sue me), he's very honest, profound, street-smart, and holds more wit and charm than a lot of those than dare to judge him, I'd say. And he really doesn't give a rat's ass about what people feel about his appearance. He's totally my personal hero.
A close blogger friend of mine has been getting a lot of incredibly mean flak from girls in her workplace simply because she really likes to dress up. It hurts her a lot and it's hard to convince her to feel otherwise. If there's one thing I've learned (as someone who gets a fair share of unfair flak myself), it is that you shouldn't be afraid to unleash the inner freak within because of what people might say. You have nothing to prove to anyone, especially to those who barely know you. As long as you're happy and you're not stepping on other people's toes, then do whatever floats your boat. Seriously. Let's all think like Rico and douse the world with our own dose of self-expression.
Enough of the dramz... now back to Rick. In case you ever doubted as to how hot he is underneath all that ink, well now you know.:)
Happy Halloween weekend by the way xx
